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VICTORIA ODSON RESUME

linkedin.com/in/victoriaodson

EDUCATION

Bachelor of Fine Arts (BFA), Studio Art, Graphic Design Emphasis (2004 – 2006)
Michigan State University, East Lansing, MI

Associate of Applied Science, Digital Imaging/Prepress Technology (1999 – 2001)
Linn-Benton Community College, Albany, OR

TECHNICAL PROFICIENCY

  • Adobe Creative Suite: Indesign, Illustrator, Photoshop, Dreamweaver, Acrobat Professional, Muse, Bridge, Fireworks, Lightroom, Media Encoder, and Animate
  • Web Standard Practices: HTML5, CSS3, user interface/experience design principles
  • Website development processes including planning, design, development, and testing
  • Web accessibility concepts and methods
  • Training and support of clients to maintain standards compliant website
  • CMS platforms: WordPress, WooCommerce, Joomla, Drupal, and DotNetNuk
  • LMS: Blackboard, Moodle, Canvas
  • eLearning content software: Captivate, Camtasia
  • Microsoft Office

PROFESSIONAL EXPERIENCE

Freelance Graphic Designer (March 2014 – Present)
Gardenland, Outdoor Power Equipment Retailer, Campbell, CA

  • Built and maintain mobile and responsive E-commerce site using CMS software WooCommerce
  • Develop and design marketing campaign materials to increase sales profits and customer base: e-newsletters, digital ads, flyers, web ads, Google ads, postcards, and in-store signage
  • Established content management workflow, marketing file organization, and standard brand style guide practices

Senior Digital Marketing Designer (July 2018 – Jan 2019)
College of Extended Learning at San Francisco State University, San Francisco, CA

  • Provided project management, creative concepts, graphic design, and production in support of the college
  • Created visual concepts, using computer software or by hand, to communicate ideas that captivated the target audience
  • Developed the overall layout and production design for various applications such as advertisements, brochures, and presentations
  • Supported the development and evaluation of effective marketing and communications strategies and techniques

Graphic Designer III (July 2012 – Aug 2017)
San Francisco State University, San Francisco, CA

  • Designed graphics, maps, illustrations, and graphs for technical reports & research poster presentations
  • Prepared print-ready and digital interactive files that met Caltrans branding standards
  • Managed photo library using Lightroom: collections, stacking, ratings, meta tag, keyword, flags, and color labels
  • Developed and coordinated printing budget, kept a record of quotes and invoices

Marketing and IT Manager (April 2016 – November 2016)
First Pacific Group, San Francisco, CA

  • Managed company’s 13 social media, Google Business, Yelp, LMS Feeds
  • Designed custom collateral materials for the companies thirteen properties
  • Provided support for PC desktop computers in person and remotely
  • Provided network & content management support for Entrata (Online Applications, Residents Portal, 13 websites),
    Yardi (Resident Correspondence), Accounting (Visa Recaps), Onsite (Background Check, Lease Generation)
  • Directed and resolved networking issues at site level
  • Maintained confidentiality and discretion when working with password protected information
  • Managed production (printer selection, price bid quotes, prepress, shipping and delivery)
  • Provided printer support and maintenance

Senior Graphic Designer (September 2015 – April 2016)
D&A Communications, San Francisco, CA

  • Collaborated with project managers to develop public awareness campaigns for clients (e.g., BART, SFMTA)
  • Created collateral materials and branding for print, website (HTML, CMS), and social media
  • Organized and managed marketing production process

Graphic Designer (January 2006 – Oct 2015)
Michigan Virtual University, East Lansing, MI

  • Designed large-scale public displays, billboards, posters, created reports, brochures, flyers, and handbooks
  • Designed logos, infographics, packaging, web-banners, mini-web pages, and web-layouts
  • Developed a design proofing system that increased production efficiency and client satisfaction
  • Developed marketing file organization and standard brand style guide practices

Graphic Designer (October 2013 – March 2015)
Bay City Guide, San Francisco, CA

  • Implemented and maintain style guides for their “Bay City Guide” publication; make, review, and place ads
  • Published a digital version of the guide to Issuu and updated the html website

Graphic Designer (June 2012 – February 2013)
Hot Pink Ink, Rapid City, South Dakota

  • Designed corporate advertisements and branding
  • Created logos, infographics, graphics, website, and style guide

Graphic Designer (March 2011 – June 2012)
City & County of San Francisco Recreation & Parks Department, San Francisco, CA

  • Developed a comprehensive portfolio of public-facing documents pertaining to the newly renovated Small Craft Harbor Marina
  • Managed multiple projects including Harvey Milk Recreational Center’s collateral materials

Graphic Designer and Pre-Press Technician (August 2010 – December 2010)
Copymat, San Francisco, CA

  • Handled stripping and imposition for printing
  • Conducted quality check – proofing and printed custom digital files

Graphic Designer (September 2006 – June 2007)
Michigan State University, East Lansing, MI

  • Assisted in layouts, illustrations, and computer graphics design to advertise to students living on campus
  • Prepare print-ready files

Graphic Designer and Pre-Press Technician (January 2004 – September 2006)
Michigan State University Printing, East Lansing, MI

  • Designed posters, displays, and flyers
  • Performed imposing for offset and digital printing