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VICTORIA ODSON RESUME

linkedin.com/in/victoriaodson

EDUCATION

Bachelor of Fine Arts (BFA), Studio Art, Graphic Design Emphasis (2004 – 2006)
Michigan State University, East Lansing, MI

Associate of Applied Science, Digital Imaging/Prepress Technology (1999 – 2001)
Linn-Benton Community College, Albany, OR

TECHNICAL PROFICIENCY

  • Adobe Creative Suite: Indesign, Illustrator, Photoshop, Dreamweaver, Acrobat Professional, Muse, Bridge, Fireworks, Lightroom, Media Encoder, Xd, and Animate
  • Web Standard Practices: HTML5, CSS3, user interface/experience design principles
  • Website development processes including planning, design, development, and testing
  • Web accessibility concepts and methods
  • Training and support of clients to maintain standards compliant website
  • CMS platforms: WordPress, WooCommerce, Joomla, Drupal, and DotNetNuk
  • LMS: Blackboard, Moodle, Canvas
  • eLearning content software: Captivate, Camtasia
  • Microsoft Office

PROFESSIONAL EXPERIENCE

Digital Communications Specialist (August 2022 – Present)
Radiology Department, University of California San Francisco, San Francisco, CA

Project manager for the communications unit to deliver high quality products with the desired message. Design and produce visual and digital communications for website or social media. It also involves producing, planning, scheduling, and coordinating the production of visual resources for digital materials and/or electronic newsletters, reports, promotional, and other collateral materials.

Online Marketing Specialist (May 2022 – August 2022)
Library, University of California San Francisco, San Francisco, CA

Provide University-wide web and design support, e.g. newsletter compilation and distribution, news post editing in WordPress, social media, digital and physical signage, graphic design, and general copy editing.

ITC/Web and User Experience Designer (October 2020 – May 2022)
Center for Equity and Excellence in Teaching and Learning, San Francisco State University, San Francisco, CA

  • Convert and optimize a collection of existing websites, online services, and printed collateral into a cohesive identity that positively communicates and supports the core values, brand and mission of the University.
  • Support Faculty Affairs units in establishing intuitive content management workflows, including content development, approvals, and publishing processes in web, mobile and print environments; designs and develops cohesive web and mobile environments and print collateral that meet University and industry standards for accessibility, branding, graphics, usability, and best practices for delivering information and experiences online and in print; and administers supporting communication environments, such as electronic newsletter campaigns, digital badging, and virtual event registration and delivery platforms. Incumbents should have strong digital graphics skills and be able to author accessible, modern HTML and CSS templates, themes, or pages.
  • Ensure that all designs meet the University requirements for accessibility, branding, copyright, information technology security, and others as identified.

Freelance Graphic Designer (March 2014 – 2019)
Gardenland, Outdoor Power Equipment Retailer, Campbell, CA

  • Built and maintain mobile and responsive E-commerce site using CMS software WooCommerce
  • Develop and design marketing campaign materials to increase sales profits and customer base: e-newsletters, digital ads, flyers, web ads, Google ads, postcards, and in-store signage
  • Established content management workflow, marketing file organization, and standard brand style guide practices

Senior Digital Marketing Designer (July 2018 – Jan 2019)
College of Extended Learning at San Francisco State University, San Francisco, CA

  • Provided project management, creative concepts, graphic design, and production in support of the college
  • Created visual concepts, using computer software or by hand, to communicate ideas that captivated the target audience
  • Developed the overall layout and production design for various applications such as advertisements, brochures, and presentations
  • Supported the development and evaluation of effective marketing and communications strategies and techniques

Graphic Designer III (July 2012 – Aug 2017)
San Francisco State University, San Francisco, CA

  • Designed graphics, maps, illustrations, and graphs for technical reports & research poster presentations
  • Prepared print-ready and digital interactive files that met Caltrans branding standards
  • Managed photo library using Lightroom: collections, stacking, ratings, meta tag, keyword, flags, and color labels
  • Developed and coordinated printing budget, kept a record of quotes and invoices

Marketing and IT Manager (April 2016 – November 2016)
First Pacific Group, San Francisco, CA

  • Managed company’s 13 social media, Google Business, Yelp, LMS Feeds
  • Designed custom collateral materials for the companies thirteen properties
  • Provided support for PC desktop computers in person and remotely
  • Provided network & content management support for Entrata (Online Applications, Residents Portal, 13 websites),
    Yardi (Resident Correspondence), Accounting (Visa Recaps), Onsite (Background Check, Lease Generation)
  • Directed and resolved networking issues at site level
  • Maintained confidentiality and discretion when working with password protected information
  • Managed production (printer selection, price bid quotes, prepress, shipping and delivery)
  • Provided printer support and maintenance

Senior Graphic Designer (September 2015 – April 2016)
D&A Communications, San Francisco, CA

  • Collaborated with project managers to develop public awareness campaigns for clients (e.g., BART, SFMTA)
  • Created collateral materials and branding for print, website (HTML, CMS), and social media
  • Organized and managed marketing production process

Graphic Designer (January 2006 – Oct 2015)
Michigan Virtual University, East Lansing, MI

  • Designed large-scale public displays, billboards, posters, created reports, brochures, flyers, and handbooks
  • Designed logos, infographics, packaging, web-banners, mini-web pages, and web-layouts
  • Developed a design proofing system that increased production efficiency and client satisfaction
  • Developed marketing file organization and standard brand style guide practices

Graphic Designer (October 2013 – March 2015)
Bay City Guide, San Francisco, CA

  • Implemented and maintain style guides for their “Bay City Guide” publication; make, review, and place ads
  • Published a digital version of the guide to Issuu and updated the html website

Graphic Designer (June 2012 – February 2013)
Hot Pink Ink, Rapid City, South Dakota

  • Designed corporate advertisements and branding
  • Created logos, infographics, graphics, website, and style guide

Graphic Designer (March 2011 – June 2012)
City & County of San Francisco Recreation & Parks Department, San Francisco, CA

  • Developed a comprehensive portfolio of public-facing documents pertaining to the newly renovated Small Craft Harbor Marina
  • Managed multiple projects including Harvey Milk Recreational Center’s collateral materials

Graphic Designer and Pre-Press Technician (August 2010 – December 2010)
Copymat, San Francisco, CA

  • Handled stripping and imposition for printing
  • Conducted quality check – proofing and printed custom digital files

Graphic Designer (September 2006 – June 2007)
Michigan State University, East Lansing, MI

  • Assisted in layouts, illustrations, and computer graphics design to advertise to students living on campus
  • Prepare print-ready files

Graphic Designer and Pre-Press Technician (January 2004 – September 2006)
Michigan State University Printing, East Lansing, MI

  • Designed posters, displays, and flyers
  • Performed imposing for offset and digital printing